Updated 2026-07-02

DealCoconutTVs › The Current-Gen Alternative — 65" QD-OLED

Samsung S90F 65" QD-OLED

The Current-Gen Alternative — 65" QD-OLED — our researched pick in TVs

Fair price Fair now; current-gen models fall hardest in November. The C4 is the better buy unless brightness is the deciding factor.
Samsung S90F 65" QD-OLED
The Current-Gen Alternative — 65" QD-OLED

Samsung S90F 65" QD-OLED

$1,299.99 −28% vs MSRP Fair price
Known low $1,299.00 (current) ≈ at the known lowMSRP $1,799.99

Why this one: If you want this year's panel: QD-OLED runs brighter and more color-saturated than the C4's WOLED, which matters in rooms with real daylight. The only current-gen OLED whose price doesn't carry the full new-model tax.

What it beat: Flagship OLEDs ($2,500+) whose improvements need a dark room and a spec sheet to notice, and the LG C5 at similar money with a dimmer panel.

Tighter budget? The C4 above — $110 less and 90% of this picture. This pick exists for bright rooms and latest-gen buyers.

Reliability4/5

Samsung QD-OLED QC is excellent; the tech has one more year of burn-in exposure history than expected — RTINGS' testing shows QD-OLED slightly more burn-in prone than WOLED under torture conditions, still rare in varied viewing.

Fair price — Fair now; current-gen models fall hardest in November. The C4 is the better buy unless brightness is the deciding factor.
Common concerns (3)
  • No Dolby Vision on Samsung — true (HDR10+ instead); the panel's native quality mostly outweighs it, but heavy Netflix/Disney+ HDR watchers should weigh the C4.
  • Bright-room performance? — This is where it beats the C4 decisively; QD-OLED holds color at high brightness.
  • Mounting — 300×200 VESA; the same mount below works.
Best price: Best Buy — $1,299.99 Amazon $1,329.99 · Newegg check price reference price — check Best Buy/Amazon; Newegg listing is a soundbar bundle
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